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Algorithmic control III (Wk11)

Living in place where the world wide web exists, it’s important to note what information we are putting out there. What risk you could be putting yourself by not declining a simple permission.

Privacy concerns with social media services are apart of a larger group that are usually related to one another. It usually involves the right of any mandating personal privacy which concerns strong, re-purposing, provision to third parties and the display of information that is usually seen as appropriate to ones self, via the use of the internet.

There are many online platforms and applications that involve the use of sharing large amounts of personal information. So it is vital to remember that you can protect your privacy by being aware, and actively using the privacy settings which are located on each personal social media account. You will usually find that any online social network uses an organisation (Facebook, Twitter, Snap chat, LinkedIn) that then shares personal information about you, usually found to be used for personalised ads etc.

It is important to always be aware when you provide your information online. This is because too much ‘personal information’ is available to millions of people around the world. Not only can your personal information be in the hands of the wrong person but it can also be used to steal ones identity or even to commit fraud.

Social data collects information from all the different social media platforms. It can show how its individuals share, view and engage in different content. For example, Facebook shows data such as the amount of ‘likes’ and ‘followers’.

Your data of behaviour can be worth a lot to advertisers online. This is because it generates more interest and activity on social media networks. Advertisers have the ability to alter our buying and consuming behaviour. This is usually done by providing ‘scientifically proven facts’, for example the use of a celebrity to endorse a product or service. Research has proven that industry experts and professionals have positively gained support for the product or service that is being endorsed. 

There are many consequences when sharing your online identity with others around the world. Your online identity, is a social identity that is used on and for the internet that establishes an online website and makes you apart of an online community. It can also be seen as your own online persona. It is important to protect your own privacy and identity online. By sharing personal information such as address, phone number, birthday and any other personal information means that you are at a large risk of identity theft, stalking and harassment from others that are viewing your information online.


Published by Alex Cooper

UOW Communication and Media Student - Majoring in Digital and Social Media - Minoring in Graphic Design

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